javascript - Are gtag.js and gtm.js interchangeable? - Stack Overflow

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Hi I'm new to Google Tag Manager,

I am trying to add Google Adwords Conversion Pixel to our website, and google tells me I should add the following snippet.

  gtag('event', 'conversion', {
      'send_to': 'AW-1000000/XXXXXXXX',
      'event_callback': callback
  });

Since our website is already using gtm.js,

can I convert the above snippet to the following to get the same effect?

dataLayer.push({ "event": "conversion", 
"send_to": "AW-1000000/XXXXXXXX", "event_callback": undefined})

Hi I'm new to Google Tag Manager,

I am trying to add Google Adwords Conversion Pixel to our website, and google tells me I should add the following snippet.

  gtag('event', 'conversion', {
      'send_to': 'AW-1000000/XXXXXXXX',
      'event_callback': callback
  });

Since our website is already using gtm.js,

can I convert the above snippet to the following to get the same effect?

dataLayer.push({ "event": "conversion", 
"send_to": "AW-1000000/XXXXXXXX", "event_callback": undefined})

• javascript
• google-analytics
• google-tag-manager

Share Improve this question Follow edited Sep 17, 2020 at 10:36 yodabar 4,79933 gold badges3535 silver badges3939 bronze badges asked Nov 30, 2017 at 20:34 dorachan2010dorachan2010 1,09133 gold badges1414 silver badges2121 bronze badges

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2 Answers 2

Sorted by: Reset to default 5

No. But you can create an Adwords conversion tag within GTM (there is a template for this, the part before the slash is the conversion id, the part after the slash the conversion label). If you want you can configure the tag via the dataLayer, but you'd still have to create a tag within GTM and apply a trigger to make this work.

Gtag.js is great for sites that don't use tag management systems. If you use GTM, then use GTM triggers and tag templates for adwords to acplish your measurement needs.

Gtag.js will be the library that replaces analytics.js, and thus replace the ga('send') type of measurement code. You have likely replaced that syntax with the GTM GA tag templates and triggers like "All Pages".

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