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i have a very specific problem with DV360. I've been trying to find a solution for so long.. but nobody could help.

I am hosting Rich-media creative (300x600) with video inside on my server. I want to run a campaign in DV360 by entering Third Party Ad Tag. For this, I use iFrame code :

Dv360 normally preview creative. When I run this ad, I see views, but 0 clicks. I know the problem is connected with lack of DV360 click macros. How and where i need to put Dv360 click macro? In iFrame code or in hosted creative? Maybe i should add kind of click layer?

I would be very thankful for any thoughts :)

I tried applying macro into iframe code

i have a very specific problem with DV360. I've been trying to find a solution for so long.. but nobody could help.

I am hosting Rich-media creative (300x600) with video inside on my server. I want to run a campaign in DV360 by entering Third Party Ad Tag. For this, I use iFrame code :

Dv360 normally preview creative. When I run this ad, I see views, but 0 clicks. I know the problem is connected with lack of DV360 click macros. How and where i need to put Dv360 click macro? In iFrame code or in hosted creative? Maybe i should add kind of click layer?

I would be very thankful for any thoughts :)

I tried applying macro into iframe code

• html
• ads
• google-ads-script
• dv360

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In iFrame code or in hosted creative?

You should definitely apply the "click macro" inside the hosted creative, since the interactions are there, NOT in the <iframe> tag.

How and where i need to put Dv360 click macro?

Inside your hosted HTML creative: wrap the clickable elements (like the button that takes to the video) with the %%CLICK_URL_UNESC%% macro, for example like so:

<a href="%%CLICK_URL_UNESC%%https://yourlandingpage" target="_blank">
    <img src="your-banner-image.jpg" alt="Click Here">
</a>

Maybe i should add kind of click layer?

You should NOT add a "click layer" over the entire ad, as it can cause inflated click counts from accidental interactions, misleading analytics, and clicks that don’t represent real engagement.

For more information visit: https://support.google/admanager/answer/177328

EDIT:

Technically, the click takes place inside iFrame - so on the server site. Also, this is the place when redirect happens to the Landing page. Will Dv360 be able to replace macro with its click tracking URL, if the macro code is not in placed in DV360 ad code, but in Third Party server?

Yes, as long as it is ensured that your ad server is approved by DV360.

Go to DV360 → Admin → Partner Settings → Third-Party Ad Server Approvals. Look for your ad server on the approved list. If your ad server isn’t listed, you need to request approval from Google Support

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