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I am currently evaluating the effectiveness of our pMAX campaign and began by analyzing the number of clicks generated over the last 14 days.

According to the reporting, the campaign achieved 1,213 clicks, which is quite promising for our relatively small site. However, upon cross-verifying this data with Google Analytics, I noticed a significant discrepancy:

Google Analytics reports only 358 sessions, of which 154 were engaged sessions. This raises the question of what might be causing such a difference between the two platforms.

Additionally, I am unable to include screenshots or images to provide further context, which I understand might limit the visual clarity of the issue.

Could you help clarify this discrepancy or suggest steps to ensure more accurate tracking between Google Ads and Google Analytics?

Thank you for your assistance!

Analytics Reporting Below

Google Ads Reporting Below

本文标签： Discrepancy Between Google Ads pMAX Clicks and Google Analytics SessionsStack Overflow

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